PRODUCT Serialization & Track and Trace
Product serialization for every unit, from pack to point of sale.
Ennoventure's product serialization solution embeds serialized codes into existing packaging artwork with no hardware and no line changes. See exactly where every unit goes, in real time.
Book Demo
2-4 wks
To deploy
0
Hardware changes
160+
Countries live
10B+
Packages live
FOUR PRODUCT SERIALIZATION FORMATS
QR Code
Basic · Visible
Data Matrix
Basic · Visible
Invisible Data Matrix
Advanced · Covert
Logo Data Matrix
Advanced · Brand-integrated
COMPLIANCE MANDATES COVERED
GS1 Sunrise 2027
78+ Country mandates
EU FMD
EU Digital Product Passport
DSCSA
Who product serialization is for
Product serialization touches compliance, supply chain, and packaging simultaneously. Each team gets exactly what they need from a single deployment.
Regulatory & Compliance
Every mandate. One deployment.
GS1 Sunrise 2027, EU DPP, DSCSA, EU FMD — every serialization mandate covered out of the box, without a separate rollout per regulation. Audit-ready logs generated automatically.
✓ GS1 Sunrise 2027 compliant formats ready to deploy
✓ DSCSA and EU FMD data structures pre-configured
✓ Immutable, role-based audit logs
✓ Live in 2–4 weeks, well ahead of the 2027 deadline
Supply Chain & Operations
See every unit. Everywhere it goes.
Real-time scan activity by geography, batch movement tracking, diversion alerts, and duplicate anomaly detection all surfaced in a live dashboard the moment serialized units move through the supply chain.
✓ Real-time geographic scan map for every serialized unit
✓ Diversion alerts when units appear outside authorised regions
✓ Duplicate scan detection — same serial in two locations
✓ Batch-level movement and distributor compliance reporting
Packaging & Artwork Teams
No redesign. No disruption.
Product serialization embedded at prepress, directly into the existing artwork file. Packaging looks identical. No visible marks, no added labels, no change to the print production process.
✓ Integrates into existing artwork workflow in 48 hours
✓ Works with all print methods — offset, flexo, gravure, screen, digital
✓ Invisible on pack — packaging design completely unchanged
✓ LogoMatrix option for premium packs where aesthetics are critical
How product serialization works
01
Map SKUs and select your serialization format
Identify the right format per packaging type QR or data matrix for retail and consumer-facing packs, covert Data Matrix for pharma and agrochem, LogoMatrix for premium brand-led packaging. One platform manages all three simultaneously.
02
Embed serialization at prepress
03
Units come off the line tracking begins
04
Real-time visibility from factory to shelf
The dashboard shows scan activity by geography, batch movement across distribution nodes, diversion alerts when units appear outside authorised channels, and duplicate anomaly flags when the same serial is detected in two locations simultaneously.
05
Compliance audit trail automatic
Every scan event generates an immutable, timestamped, cryptographically signed audit log. GS1 Sunrise 2027, DSCSA, and EU FMD compliance records are generated automatically no manual reporting, no separate compliance project.
DEPLOYMENT SPECIFICATIONS
Deployment time
2–4 weeks
Hardware required
None
Line changes
None
Packaging redesign
None
Code visibility
Visible & Invisible options
Print methods
Offset, flexo, gravure, screen, digital
Dashboard update
Real-time
Scan device required
Any smartphone
Geographic coverage
160+ countries
ERP integrations
SAP, Oracle, NetSuite
API
REST + webhooks
Four serialization formats
All four formats are embedded at prepress and feed the same real-time tracking dashboard from the moment units leave the line.
Basic
QR Code
Your product's digital front door
A visible, scannable QR that connects every pack to a digital experience. No app required, no friction, no changes to your line. Redirect consumers to product pages, brand stories, provenance information, or promotional campaigns - from any pack, in any market.
• Links each unit to a digital experience
Supports unit-level visibility across the supply chain
Supports sustainability and origin disclosure
Powers on-pack promotions and consumer engagement
Enables brand storytelling and provenance
Basic
Data Matrix
Unique visible code with variable data
Every unit carries a unique and secure identity, encoded in the smallest 2D footprint available. GS1-compliant and trusted by pharma, industrial, and regulated supply chains worldwide. Built for track and trace, compliance reporting, and full visibility.
• Assigns a unique serial number to every unit
Enables end-to-end supply chain visibility
Smallest 2D footprint fits any pack size
Advanced
Invisible Data Matrix
The code no one can find - except you.
All the power of unit-level serialisation, batch tracking and authentication invisible to the naked eye. Printed in UV-reactive ink: no hardware, no line changes, no redesign. A UV scan reveals it instantly, pulling the full chain of custody in seconds.
• Serializes every unit with a fully covert code
Enables field authentication with a standard UV torch
Supports end-to-end covert supply chain visibility
Advanced
Logo Data Matrix
Your logo is your serial number.
The only serialisation format designed to look exactly like the brand logo it protects. A unique serial number is steganographically woven into the visual structure of your logo - machine-readable by authorised systems, invisible to everyone else.
Embeds a unique serial inside the brand logo itself
Authenticates via authorised reader invisible to all others
Defeats visual copying perfect replicas still fail
Uses zero additional pack real estate
Protects premium design integrity at the highest level of covert security
Product serialization compliance
All four formats are managed through the same platform. One deployment. One vendor. One audit trail - regardless of how many mandates apply to your portfolio.
Why Ennoventure
Most product serialization implementations are driven by hardware vendors who need new equipment on your production floor. Ennoventure's prepress-based approach removes every dependency that slows teams down.
| Capability | Label / hologram-based | RFID / hardware serialization | Ennoventure (prepress) |
|---|---|---|---|
| Deployment time | 3–6 months | 6–12 months | 2–4 weeks |
| Hardware required | Label applicators | RFID printers + readers | None |
| Production line changes | Application line setup | Major line qualification | None |
| Packaging redesign | Added visual elements | Often structural changes | None — prepress only |
| Real-time dashboard | No — periodic reports | Partial — reader-dependent | Yes — live, any smartphone scan |
| Diversion detection | Not available | Limited — reader zones only | Real-time geo alerts |
| GS1 Sunrise 2027 compliant | Partially — format dependent | Partially — requires mapping | Yes — out of the box |
| DSCSA / EU FMD ready | With additional integration | Yes — high cost | Yes — single deployment |
Product serialization FAQs
What is product serialization?
Product serialization is the practice of assigning a unique, traceable serial number to every individual product unit typically encoded in a 2D code on the packaging. Serialized units can be tracked across the supply chain, authenticated at any point, and verified against regulatory mandates such as GS1 Sunrise 2027, DSCSA, and EU FMD.
How does Ennoventure's product serialization solution work?
Ennoventure's product serialization solution embeds a unique, GS1 Digital Link–compliant serial code into the packaging artwork at prepress before the file reaches the printer. Every unit that comes off the line is serialized. Scans from anywhere in the supply chain flow into a real-time dashboard for unit-level visibility, diversion alerts, and compliance reporting.
What is invisible product serialization?
Invisible product serialization uses a covert, UV-activated code embedded into existing packaging artwork. It carries all the capabilities of standard product serialization — unique serial per unit, GS1 Digital Link compliance, real-time supply chain visibility while remaining invisible to the naked eye and leaving the packaging design completely unchanged.
Does product serialization require new hardware or line changes?
No. Ennoventure's product serialization is embedded at prepress, in the artwork file, before it reaches the printer. No new printers, scanners, inks, or line equipment required. No production stoppages at any stage of deployment or rollout across any of the four serialization formats.
Which product serialization mandates are covered in one deployment?
GS1 Sunrise 2027, EU Digital Product Passport, DSCSA, EU FMD, and country-level pharma serialization across 78+ markets. All mandates covered from a single prepress deployment without a separate project per regulation.
What is LogoMatrix?