Monitoring 50+ marketplaces
What is online brand protection?
Online brand protection is finding and removing counterfeit listings, unauthorized sellers, price violations and brand misuse on e-commerce marketplaces, social commerce and websites. Online brand protection software automates the work: it scans listings, scores their risk, files takedowns and tracks repeat offenders. The weak point of most programmes is proof. A listing can look suspicious without being provably fake. Ennoventure closes that gap with on-pack authentication.
Marketplaces amplify every counterfeit
Price erosion
Fakes listed below your recommended price pull down what genuine sellers can charge.
Safety liability
In regulated categories, a counterfeit sold under your name can harm a customer and expose your brand.
Channel conflict
Genuine stock resold across regions undercuts your distributors and partners.
From listing to takedown, step by step
1. Monitor
Continuous scanning of 50+ marketplaces, including Amazon's regional sites, Flipkart, Alibaba, eBay, Shopee, Lazada, Walmart, Mercado Libre and TikTok Shop.
2. Score
Each listing is weighed on five signals: price disparity, image similarity, seller history, origin mismatch and content anomalies. Price alone doesn't trigger action.
3. Prove
Where needed, a test purchase is scanned. A product without a valid signature fails verification, so the listing is proven counterfeit.
4. Take down
Requests go through each marketplace's brand or IP channel, started within 24 hours.
5. Track relisting
New listings are matched to past sellers by images, account details and pricing patterns. Repeat sellers are grouped into one case.
6. Escalate
When a marketplace doesn't act, the case file, with listings, seller identities, timeline and scan evidence, goes to your legal team.
What online brand protection solutions should catch
Counterfeit listings
Your product photos, a lower price, a new seller. Detected by image similarity, price, seller history and test-purchase scans.
Unauthorized sellers
Genuine stock from outside your authorized network. Detected by matching sellers against your authorized list.
MAP violations
Genuine product listed below the minimum advertised price. Detected by continuous price monitoring.
Grey-market diversion
Product meant for one market listed in another. Detected by origin mismatch and scan geography by batch.
Repeat offenders
The same seller under new accounts. Detected by image, account and pricing patterns.
Why proof changes enforcement
Marketplaces and courts weigh your claim against the seller's. A listing that a test purchase proves counterfeit is much harder to dispute than one flagged on price. In one published deployment, detection-to-action time fell from 21–45 days to 2 hours once scan evidence was in place.
What brands recover
revenue recovery
fraud
takedown initiation
detection accuracy
Frequently asked questions
What do you need from us to start?
Your brand names, trademarks and product images are enough to start. Adding your authorized-seller list improves accuracy.
Can it tell a price drop from a counterfeit?
Yes. Price is one of five signals. A genuine discount from an authorized seller won't be flagged as counterfeit on price alone.
How are takedowns handled?
Through each marketplace's brand protection or IP reporting channel, started within 24 hours of detection. Every case is tracked to resolution.
What happens when counterfeiters relist?
New listings are matched to known sellers and added to the existing case, which strengthens escalation.
What are the best online brand protection tools?
The best tools combine wide marketplace coverage, accurate risk scoring and fast takedowns. For physical products, add authentication evidence from the pack. That's what moves a case from "suspicious" to "proven".
Is online brand protection enough on its own?
For digital products, often yes. For physical products, online enforcement removes listings, but the counterfeits are still in distribution. Pair it with on-pack authentication to find them there too.