BACKDROP

A global, publicly listed company operating in the construction and agriculture space was looking for an anti-counterfeit solution that could be integrated seamlessly across their complex global footprint without disruptions.

The brand was a $25 Billion agro-industrial conglomerate that included brands with 180 years of
heritage. The company had over 38,000 employees globally.

The area of focus was brand protection and authentication of their spare parts inventory using an anti-counterfeit and brand authentication solution.

THE CHALLENGE

– Preserve trust that had been earned over decades of long term relationships with farmers and workers.

– Manage the complexity arising from a global production supply chain that spanned multiple countries.

– Ensure protection of the brand’s reputation across an extensive logistics network that included 800 suppliers and 34 depots worldwide.

– Support the widest, customized range of products without additional cost of protection arising from the variability.

– Protect the fidelity of the data coming from sensor based spare parts that provided critical information on innovation and maintenance.

– Ensure easy to access authentication support to end users who work in demanding conditions and cannot afford failure due to fake spare parts.

– Protect and authenticate parts meant for autonomous vehicles, which had a very low tolerance of failure.

– Authenticate spare parts using high quality material that adheres to local environmental regulations on noise, light and smoke pollution.

– Reduce the cost arising from a higher number of insurance claims resulting from the inadvertent use of fake spare parts.

– Eliminate disruption of seasonal schedules for industries and farms due to higher rates of failure arising from the presence of fake spare parts.

– Reduce customer complaints on higher repair and maintenance cost, triggered by the potential presence of fake spare parts.

– Prevent the use of fake spare parts that result in poor success rates for retrofits of new technology onto older machinery.

– Prevent loss of reputation with dealers and OEMs due to loss of business from the presence of unidentifiable fake spare parts in the market.

– Stop workplace related injuries and the arising human and business costs that happen due to machinery contaminated with fake parts.

– Ensure that fake spare parts do not reduce customer loyalty due to poor experience, over long-term ownership relationships.

– Prevent contamination of the supply chain with counterfeit parts that are made using materials and minerals from banned sources.

– Eliminate machinery failure caused due to interoperability or communication issues between sensors arising from the presence of fake parts.

– Reduce impact of risk provisioning for losses in reputation, business and relationships due to drops in customer/vendor/supplier loyalty.

– Safely protect spare parts of all sizes and shapes regardless of packaging orientation or transportation supplies.

– Support new end users with easily accessible information on safe spare part identification, installation and usage.

– Proactively engage with end users to capture feedback on operational efficiency of machinery and performance of spare parts.

– Drive engagement with customers across the life of the product to keep them updated on best practices and customer support services.

– Reduce wastage of printing and packaging material across the supply chain due to regulatory changes and packaging norms.

– Ensure products across all inventory ages are protected and authenticated with one easy method.

– Simplify and unify the use of technology for brand protection and authentication across different markets and verticals.

– Deploy regulations compliant authentication technology that is agnostic of geography or product type.

– Optimize labor costs related to physical integration of anti-counterfeit solutions.

– Reduce human error in the deployment of anti-counterfeit solutions across millions of SKUs.

– Optimize re-training expenses for constant maintenance and deployment of new versions of anti-counterfeit solutions.

– Overcome the challenges from generative Al driven high quality counterfeit labels and packaging.

THE ENNOVENTURE SOLUTION

Ennoventure’s brand authentication solution provided the best combination of security, scale, ease of use/deployment and cost effectiveness for the brand.

How it works

An invisible cryptographically protected signature would be added to the packaging/labelling artwork which can be scanned to authenticate by any smartphone.

– The addition of the invisible authentication signature at the artwork stage, ensured that there was no process change to the factory production

– No capex was invested in scanners, machines or new printing or ink materials.

– Cloud based technology powered a real time actionable dashboard based on product scans

– A cryptographic code ensured that the solution could not be counterfeited.

– A customised mobile app provided by Ennoventure ensured an easy way for any smartphone to authenticate the product.

RESULTS

Ennoventure’s solution was deployed to enable the following benefits to the brand:

– Protection at scale across millions of SKUs and hundreds of suppliers, warehouses and countries.

– Accelerate adoption by deploying technology without any process change.

– Deploy a geography agnostic solution that worked across all countries.

– Optimize cost with zero capex investments in new scanning machinery, ink, printing materials.

– Launch a sustainable and eco-friendly solution that reduced wastage of materials.

– Increase scan checkpoints by enabling anyone with a smartphone to authenticate.

– Provide geo-located insights on scans that drive action on counterfeit presence and prevention.

– Power real time dashboards with global data from the cloud.

– Allow segment-based tracking to isolate and track individual sectors and locations separately.

– Track distributors and sales channels to support anti-counterfeit operations.

– Ensure a user-friendly solution that was easy for any employee to use.

– Simplify the design and deployment of anti-counterfeit labels.

– Provide additional information for end user support and training.

– Embed service-related information with the spare part packaging for easy retrieval.

– Drive loyalty by tracking long term users for support and relationship rewards.

– Power evergreen webpages with real time up-to-date information versus printed material.

– Invoke intelligent alerts to end users and the brand based on scan behavior.

– Increase the life of printed material embedded with digital signatures for up-to-date information.

– Keep the old inventory of spare parts up-to-date without any additional labelling.

– Deploy one uniform protection, brand authentication method globally to optimize training costs.

– Empower regulators with an easy to use, zero investment, high accuracy authentication method.