Pricing Manager

Position ID: PM-MK-SP-3
Title: Pricing Manager
Reporting to: Chief Marketing Officer
Function: Marketing
No of openings: 1

Role Context:

Manage total pricing procedure and ensure timely response to market conditions. Support developing the pricing strategy formulation to remain competitive and enhance profitability. Analyze competition and industry trend.

Functional Context:

Part of marketing team, creating a company’s global, regional, and vertical marketing strategy and also drives and manages the planning,
implementation, and execution of marketing plans. The team is responsible for the P&L of product portfolios and is accountable for value
propositions, go to market, customer experience etc.

Role Expectations:

» Develop pricing strategy across various product lines to position the products based on value and competitive situation.
» Develop Methodology for calculating List Price, Price Floor, Price ceiling for various product lines within various market segments in     relation to the value. Maintain corporate price list and periodically update appropriately
»Develop tools for estimating cost for quotes for new products.
»Transition the organization from cost plus pricing model to value pricing model
» Develop value pricing model and implement it for all new products.
» Define approval standards and processes
»Perform financial evaluation to assess pricing action effectiveness
»Lead the Price increase process/change management process for the organization. Work with sales, management, and product managers to   implement the Price changes into the market and to product
» Business cases for new pricing proposals
» Bespoke pricing proposals with authority matrix and compliance
»Conduct training on pricing to sales teams
»Propose new models and product features to improve gross margin and increase revenue
» Conduct field research including competition analysis, industry analysis , trend tracking and develop Insights based on inference
» Develop a methodology to identify margin leakages and recommend approaches of improvement
» Perform partnering with buyers, product managers and sales department to ensure integrated profit maximizing approach to market
» Analyse financial impact of price approach in view of overall history as well as profitability of customer

Performance Indicators

» Top line revenue growth
» Improved Margins
» Average revenue per contract
» Customer acquisition cost
» Lifetime value

Experience and Skills:

8 yrs overall experience with at least 3 years in a similar role.Graduation in a relevant stream

Knowledge Areas:

» In depth knowledge of pricing, strategies, processes, initiatives and creating pricing process documentation.
»Experience in SaaS pricing models and Value based pricing
» Proficiency in Data Mining
» Good understanding of the business model
» Numerical data


»Analytical mind with a strategic ability
» Strong attention to detail.
» Understanding of Financial Statements
»Excellent communication, negotiation and stakeholder management skills